Rox Flame: Wellington NZ Artist, based in Melbourne VIC

Artist Profile

Rox Flame is an artist from New Zealand, currently based in Melbourne, Australia.
He holds 2 diplomas, one in Art & Creativity, and the other in Animation.
He's been self employed for 13 years and is currently running 3 companies, which are games and web based.
Rox works primarily with interactive media, having worked on a huge range of projects over the last 25 years, from games to websites, Kiwiburn theme camps, interactive digital party toys, and everything in between, Rox specialises in Art that pushes the boundaries between the digital world and the physical world.

Some of Rox’s projects and achievements

2002-2008

  • Oriel Hoskin Scholorship
  • Exhibition: Turret Syndrome
  • Graduated TLC: Dip. Art & Creativity
  • Graduated Natcoll: Dip. Animation

2009-2014

  • Founded Xequals
  • Teaching web-media in Kingdom of Bahrain
  • Puppet show animations in Kingdom of Bahrain for Ramadan
  • Loads of websites (ongoing)
  • TEDx Wellington Photographer 2014

2015

2016

2017

2018

  • Moved to Melbourne to open the Xequals Melbourne office

2019

  • Created the SSASSBOTT70M: A fully custom, weatherproof games machine + photobooth experience for festivals with unique games coded for a round screen and 26 light-up buttons.

2020-2022

  • Time passes slowly as the world looks on in confusion
  • A lot of time inside prototyping a bunch of abstract board game concepts for Frost Flame Games

2023

  • Took on CEO role at Xequals

Some kind words from Rox’s business partner Alex Matthews:

Having been through a lot together feel I have a good understanding of Rox’s character and have no hesitations in recommending him to others as him as a man of integrity, kindness, and action. He has a unique talent for doing what he says he will and following through on his word. He has never let me down as a business partner, as a friend or as a professional working in the creative and technical industries. Rox is widely acknowledged by his peers as a highly competent person who manages to keep his feet on the ground - humble, generous, and caring, all the while still maintaining an unusual degree of professionalism and productivity.

Backing up Rox’s character is an illustrious history of achievement and success. As his business partner I can warrant that together we have built a profitable business with a strong local presence and international engagements. We are financially independent, secure and Rox, as our fiscally conservative Director, never enters into an arrangement or contract without full confidence he can honour it. I am one of the benefactors of his pragmatism and sensibility - it is not within his character to be flippant, unprepared, or overconfident. If he agrees to something, he will see it through with goodwill.